From a mare in foal to a number you can trust
Five steps, one horse. This is the path every animal takes through the app, whether you run 50 head or 300. Where a product screen belongs you'll see a labelled placeholder — no staged mock-ups pretending to be real.
- Step 1
Register the horse
Name, AQHA number, sex, role, and what it cost to get here — purchase price or breeding investment. That basis cost opens its ledger. Upload the registration certificate and the app reads it into the record for you.
Horse registration with certificate uploadScreenshot placeholderA real product capture goes here - Step 2
Log life as it happens
Expenses with category, vendor, funding account and location. Breeding cycles from cover to foaling. Vaccines, feed, board. Entries take seconds on a phone, in the truck or at the barn.
Expense entry on a phoneScreenshot placeholderA real product capture goes here - Step 3
Costs find their horse
Direct costs post straight to the horse. Shared costs allocate across the herd. When a mare foals, her breeding costs transfer to the foal — so the foal's story starts at conception, not at its first vet bill.
A horse's cost ledgerScreenshot placeholderA real product capture goes here - Step 4
Read the financial story
Open any horse: invested cost to date, the full ledger behind it, a printable account statement. Thinking of selling? Run a sale scenario against real cost before you set the reserve.
Per-horse statement & sale scenarioScreenshot placeholderA real product capture goes here - Step 5
Decide with the whole picture
The dashboard surfaces what changed and which mares to re-evaluate. Reports consolidate every horse into herd P&L — by location, by category — and it all exports to Excel.
Dashboard with insightsScreenshot placeholderA real product capture goes here