Every horse is an investment.Know its complete financial story, from conception to sale.
For AQHA breeders running 50–300 head: operations that own their mares, send horses to outside trainers, and need to know where the money actually goes.
Your books balance. They still can't answer the questions that run a breeding operation.
Accounting knows what the ranch spent. It doesn't know what any one horse cost — the breeding fee sits in one account, six months of feed in another, the trainer's invoices in a third. So the questions that actually move money get answered by feel.
Every dollar finds its horse
Direct costs post to the horse that incurred them. Shared costs — the feed run, ranch payroll, the vet's call-out — allocate across the herd automatically. At foaling, the mare's breeding costs transfer to the foal. The result is one number per horse: invested cost, current as of today.
- A complete cost ledger from conception onward
- Automatic allocation of shared expenses
- Breeding costs follow the foal at foaling
Know which mares earn their keep
Every breeding cycle is tracked from cover to foaling — including embryo transfers to recipient mares — with its costs attached. Put what a mare's foals cost next to what they returned, and the keep-or-cull decision stops being a gut call.
- Cycles from cover to foaling, costs attached
- Per-mare produce record with real returns
- The dashboard flags mares to re-evaluate
See which location drains cash
Every expense carries a vendor and a location. The trainer's barn, the recip farm, the home ranch — each becomes a cost line you can compare month over month, and forecast before the season starts.
- Spend by location, month over month
- Vendor totals for every trainer and hauler
- Feed and board forecasts for the months ahead
Walk into the sale knowing your number
Run a sale scenario before you commit: price, commission, net proceeds against invested cost. After the gavel falls, realized P&L is recorded — and the whole herd rolls up into one consolidated report, exportable to Excel.
- Sale scenarios against real invested cost
- Herd-wide consolidated P&L
- Excel exports and printable statements
Built for the operation you actually run
- AQHA-first records: certificates, registration numbers, four-generation pedigrees
- Fully bilingual — every screen in English and Spanish
- Dual currency, USD and MXN, with exchange rates handled
- Roles for the whole crew: owners and managers see the money, vets see the care records
- Installs on your phone and works at the barn
- Your accountant stays — this feeds them better numbers
Priced by herd size, never by seat
One price covers your whole team — owners, managers, vets. Annual is the anchor; every tier starts with 30 days free.
When the herd outgrows a band, you move up a tier. Nothing else changes.
Prices in USD. Monthly billing runs at a higher effective annual rate — the annual price is the deal.