Every horse is an investment. Know its complete financial story, from conception to sale.

For AQHA breeders running 50–300 head: operations that own their mares, send horses to outside trainers, and need to know where the money actually goes.

Start your 30-day trial See how it works

30 days free, with full access and sample data to explore. No credit card.

Dashboard with an insight on the largest open position and the expected foalings for December, February and April

The problem

Your books balance. They still can't answer the questions that run a breeding operation.

Accounting knows what the ranch spent. It doesn't know what any one horse cost — the breeding fee sits in one account, six months of feed in another, the trainer's invoices in a third. So the questions that actually move money get answered by feel.

What did this weanling actually cost to raise?

Which mares create wealth, and which quietly eat it?

Which location is draining cash?

Sell now, or keep feeding?

Per-horse financial truth

Every dollar finds its horse

Direct costs post to the horse that incurred them. Shared costs, like the hay fed at a location, insurance or the vet's farm call, are split across the horses that shared them. At foaling, the mare's breeding costs move to the foal. The result is one number per horse: invested cost, current as of today.

A complete cost ledger from conception onward
Shared costs split across the horses that shared them
Breeding costs follow the foal at foaling

Per-horse P&L table listing each horse's basis, direct, shared and breeding costs and total invested — Every horse's invested cost, built from its basis and its direct, shared and breeding costs

Mare productivity

Know which mares earn their keep

Every breeding cycle is tracked from cover to foaling — including embryo transfers to recipient mares — with its costs attached. Put what a mare's foals cost next to what they returned, and the keep-or-cull decision stops being a gut call.

Cycles from cover to foaling, costs attached
Cost per live foal, and cost and ROI by mare
Expected foalings by month on the dashboard, donors and recipients alike

Breeding report table of four mares with live foals, total cost and cost per foal — Each mare's live foals next to what she has cost

Location & trainer spend

See which location drains cash

Every expense carries a vendor and the location it applies to. The trainer's barn, the recip pasture, the home ranch: each becomes a cost line you can compare over any period, and forecast before the season starts.

Spend by location for any date range, down to the rows behind each total
Vendor totals for every trainer and hauler
Feed and board forecasts for the months ahead

Location report with the number of purchases and total spend at each location — Spend by location, and every total opens to the rows behind it

The sale decision

Walk into the sale knowing your number

Every horse listed for sale carries its asking price, and the herd P&L puts the projected profit at those prices next to what the herd has cost. Test a sale price against one horse's invested cost before you commit; after the sale, the realized P&L is recorded.

Test a sale price against real invested cost
Herd-wide consolidated P&L
Excel exports and a printable Account Statement for each horse

Herd P&L summary cards: horses included, total invested, total income and projected P/L — Herd P&L: what the whole herd has cost, and the projected profit on the horses listed for sale

The details

Built for the operation you actually run

AQHA-first records: certificates, registration numbers, four-generation pedigrees
Every screen in English and Spanish, and money in USD or MXN
Hay tracked by quality grade, with the oldest cut fed first
Roles for the whole crew, every change recorded in Activity, and owner approval before a manager deletes a critical record
Vaccination history for every horse, with a printable card
Installs on your phone like an app, and exports to Excel for your accountant

Pricing

One founding price, no horse cap

One founding price covers your whole team: owners, managers, vets, any size herd. Pay yearly or monthly, and every account starts with 30 days free.

Founding

$200

per year · USD

or $50 monthly

30-day trial, no card required.

Start free trial

To subscribe, or to ask anything first, write to us.

Email us

liberato@aguilabs.com

Your founding price is locked in for as long as your subscription stays active.

Prices in USD. Paying monthly costs more over a year than paying annually.

Questions

Fair questions, straight answers

Is this accounting software?

No — your accountant and your books stay. This is the operational layer accounting can't see: what each horse has cost and what it returned. Export to Excel whenever your accountant wants the detail.

How does the 30-day trial work?

Full access from day one, no credit card. Your ranch starts with sample data so every screen has something in it; clear it in one click from Settings. When the trial ends your records stay readable, nothing is deleted, and changes pause until you subscribe.

Does it work in Spanish and in pesos?

Yes, natively. Every screen is bilingual English/Spanish, and money is tracked in both USD and MXN with exchange rates handled.

Who on my team sees the money?

You decide, with roles. Owners and managers see finances; the vet role works with horses, breeding and health records, not the financial reports. When a manager deletes a critical record, like a horse or an expense, it waits for the owner's approval, and every change is kept in Activity.

How do our existing records get in?

Register your horses with what you have — a basis cost is enough to start — then log costs as they happen. Expenses can be imported from CSV, and the trial is long enough to run a real month alongside your current system.

We're not all AQHA. Is that a problem?

No. The workflow is built around the AQHA registry — certificates, numbers, pedigrees — but grade horses and other registries carry the same complete financial story.